Every missed call is a job somebody else books
Sal sounds like a real person, not a robot reading a script. She answers in a split second and handles interruptions the way people do, so a call with her just feels like a normal conversation.
Sal answers. You make the sale. The AI receptionist built for home service professionals, with the manners of an old-school operator.
Try Sal with my business Hear a sample callEvery call answered on the first ring, day or night, even while you are up on a roof or under a house.
You do the work, Sal takes the calls
Your hands are full. Sal picks up the phone.
About Sal
Meet Sal
Sal is the AI receptionist built for home service professionals, with the manners of an old-school switchboard operator. She answers on the first ring, never puts anyone on hold, qualifies the caller, books the job, and texts you the summary before you have even set your tools down. The name is a nod to the operators who used to run the boards, patching every call through by hand. Sal does that same work now, for shops like yours, day and night.
Trained in your trade
Sal has been trained in HVAC, plumbing, electrical, roofing, and other home service trades, so she knows the language of the work. She can tell an emergency call from a routine one, knows what an estimate visit needs, how dispatch works, and why a tech on a parts run cannot get to the phone.
Not a phone tree
Customers hate talking to bots. Sal changes that
They have never talked to Sal
Everyone knows the robotic phone experience: press one for this, press two for that, a stiff voice reading off a script, and a hold queue that goes nowhere. We cracked the code on that. Sal is not a menu tree and she is not a robot reading lines. She listens, she answers in plain conversation, and she handles the weird questions callers actually ask.
She talks like the best receptionist your shop ever hired: warm, unhurried, and patient, and she never puts anyone on hold. Callers do not know she is AI until you tell them, and most do not care. They just know someone friendly picked up on the first ring and got their job booked.
Integrations
Sal books straight into the schedule you already run. No double entry, no new system to learn.
Jobber
Sal books the visit right onto your Jobber schedule, with the customer details attached.
Housecall Pro
Sends caller details and service requests into Housecall Pro, with less manual entry. Requires a MAX plan.
ServiceTitan
We're exploring a ServiceTitan integration to connect call details with your team's workflow. Availability depends on ServiceTitan approval. Not yet available.
Salesforce
Available as a custom build. An upcharge may apply.
HubSpot
Ready to go. Caller details, service requests, and bookings sync straight into your HubSpot.
Optional add-on
Still on paper, QuickBooks, or Excel?
Plenty of good shops run on paper, QuickBooks, and a stack of Excel spreadsheets. It works, right up until a busy week buries the one slip of paper, invoice, or file that mattered.
Want a simple CRM? We can set one up as an add-on. A simple system that holds your customers, jobs, and schedule, so nothing falls through the cracks. It handles the money side too: sending invoices, collecting payment, and keeping every dollar tied to the customer record. Add it when you are ready, skip it if you are not.
The math
What is a missed call costing you?
Every call that rolls to voicemail is a job your competitor books instead. Run your own numbers.
What a typical booked job is worth to your shop.
Calls that hit voicemail during jobs, at lunch, and after hours.
Of the callers you do reach, how many turn into booked jobs.
You are leaving ~$4,680 on the table every month.
That is about 10.4 booked jobs a month walking to the next shop on the list.
Estimate. Assumes Sal answers every call.
Industries
Built for home service shops
Whatever your trade, if a missed call is a lost job, Sal belongs on your phones.
- Plumbing
- HVAC
- Electrical
- Roofing
Sal was designed for home service pros, but she is not limited to them. Any business that lives on the phone can put her to work.
Open all night
Sal never sleeps
The 2am burst pipe gets the same friendly, first-ring answer as a Tuesday morning quote. No night shift to staff and no voicemail after five.
You sleep. Sal books the job before your alarm goes off.
Live demo
Watch Sal take a real call
Two real calls in Sal's actual voice: a burst pipe at a plumbing shop, and storm damage at a roofing shop. Each one handled start to finish.
Try Sal with your business
Add your business and operating details, get a demo code, then call Sal live at (248) 940-1590. Try a mock arrival window or a specific appointment time.
Configure my demoPersonalized live phone demo. No real bookings or messages. The audio samples below are prerecorded.
Pick a call. It starts playing right away, sound on.
Pick a call above and Sal picks up.
What the owner gets
The second the call ends, Sal sends the owner a summary like this one. No voicemail to check, no sticky note to lose, no callback tag with a customer who already booked someone else.
- Customer
- Dana Whitfield
- Issue
- Burst pipe in the basement. Caller shut the water off at the main before calling. No water in the house until repaired.
- Address
- 421 Maple Avenue
- Appointment
- Today, 2:00 to 4:00 PM
- Notes
- Text updates confirmed to the caller's number, ending in 4417.
How it works
Three steps, and that is the whole system
No new hardware. No app to learn. Your line stays your line.
Sal answers on the first ring
Day, night, weekends, and mid-job. Every caller reaches a voice instead of voicemail.
Sal qualifies and books
Sal gets the name, address, and the problem in plain language, qualifies the call, and puts a real appointment on your calendar. Already run on Jobber, Housecall Pro, HubSpot, or Salesforce? Sal connects to what you have, so the booking lands on your schedule. Housecall Pro requires a MAX plan.
You get a text summary
Customer, issue, and appointment time, sent the moment the call ends. We integrate with your CRM, so every booking and every call lands on the customer record. You just show up and do the work.
The shop down the road
Every missed call is a job somebody else books
You are up a ladder or under a sink, hands full, and the phone rings in the truck. The shop down the road answers on the second ring and takes the work.
The shops that win are not better at the trade. They just answer.
A better place to send your next customer
Good work deserves
a good website.
If yours doesn’t do your business justice, we’ll build you a website to try. Your services, your area, and a clear way for customers to get in touch.
No blank templates to wrestle with. See the site before you decide what comes next.
Ask about a websitePricing
Priced by the minute, in three simple tiers
Pick the tier that matches your call volume.
Starter
For shops getting their phones covered for the first time.
500 minutes / month
$99/mo
$198 first month, includes setup.
- Every call answered on the first ring, day and night
- Natural, human-sounding voice
- Replies in under a second, no awkward pauses
- Handles interruptions and talk-over like a real person
- Speaks 20 languages and switches to the caller's automatically
- Gets the name, address, and problem, then texts you a summary
Professional
For busy shops that need bookings, not just answers.
2,000 minutes / month
$329/mo
$658 first month, includes setup.
- Everything in Starter, plus:
- Books jobs straight into your open time slots
- Connects to your CRM: Jobber, Housecall Pro, HubSpot, or Salesforce
- Texts customers their appointment details before the job, then checks in after and asks for a Google review
Enterprise
For shops with heavy call volume and more than one location.
5,000+ minutes / month
Starting at $699/mo
$1,398 first month, includes setup.
- Everything in Professional, plus:
- Custom voice: Sal can sound like you or your office manager, so every call sounds like your shop
- Google Business Profile optimization, so more local searches find you and call
Same Sal on every plan. Professional adds booking, your CRM, and review requests. Enterprise adds a custom voice and Google profile work. Contract and cancellation terms [TBD].
Let’s talk about your website.
Tell us a little about your business. We’ll follow up about a website to try.
We’ll use these details to respond to this request. Sending it doesn’t start a subscription or sign you up for marketing texts.
Get Sal on your phones
Sal is in final setup with our first shops. Signups open shortly. When they do, onboarding is a short call: your greeting, your service area, your booking rules, and Sal is answering.